It’s time for the last Super Bowl commercial of the week, the Budweiser commercial. Before it’s official air time this past Sunday, it was already a highly talked about piece, with people all over social media arguing that this commercial is “anti-immigration or anti-Trump.”
The commercial features a man coming to America from his home country, all on a quest to brew beer. Is this actually controversial? Let’s consider the setting…
– It’s a man immigrating to America from a foreign country
– This commercial aired awfully soon after the also-controversial Immigration Ban
– The audience is pre-programmed to feel tense about anything related to immigration
Budweiser has since said “the ad was in the works since May and the timing has nothing to do with President Donald Trump’s recent executive orders” according to Fox News.
So if Budweiser wasn’t trying to make a point about Immigration, what was the intent behind the commercial? They used their 60-second spot to tell the story of Adolphus Busch, and his journey to America to craft Budweiser beer. Washington Post reports:
“We created the Budweiser commercial to highlight the ambition of our founder, Adolphus Busch, and his unrelenting pursuit of the American dream. This is a story about our heritage and the uncompromising commitment that goes into brewing our beer. It’s an idea we’ve been developing along with our creative agency for nearly a year.”
Marcel Marcondes, vice president of marketing at Anheuser-Busch.
I believe that Marcondes is right, Budweiser was taking their Super Bowl time to tell their own story, and not make some anti-Trump claim. Not everything has to be about Trump.